Case studiesSmall business web

A Houston card shop, open online around the clock

Ferguson Brothers Cards needed an online presence that matched the brand on their storefront and packaging. Proxy IT built fbcards.net: a site that keeps itself current from their eBay listings and event calendar, and that the owners run from a secure admin console without touching code.

fbcards.net
fbcards.net homepage with the Ferguson Brothers Cards shield logo and the Rip it, Trade it, Collect it headline
fbcards.net on a phone
15K+items sold on eBay, shown on the site
100%positive eBay feedback, front and center
7 daysa week, with a live open or closed badge
0lines of code the owners touch to update it

eBay figures are the shop's own, as displayed on fbcards.net.

A strong brand in the store, but no home for it online, and no time to keep a website current.

Ferguson Brothers Cards is a family shop in Houston for sports cards, Pokémon, One Piece, Magic and Warhammer. Their identity was already set: a bold shield logo and a "rip it, trade it, collect it" attitude across their printed materials.

Online, their inventory lived on eBay and their events lived on social media. A typical small-business website would have meant updating stock and events by hand, or paying someone every time something changed.

A site that keeps itself up to date

The shop keeps doing what it already does, listing on eBay and planning events, and the website follows along.

Inventory from eBay

The display case, online

"Featured pulls" come straight from the shop's own eBay listings, with photos, prices and a direct "Buy on eBay" link. When a listing changes on eBay, the site follows.

  • Featured cards with live prices and buy links
  • An eBay store card showing feedback, items sold and followers
  • "Make an offer" and a link to browse every listing
fbcards.net
Featured pulls grid of eBay listings with prices and Buy on eBay links
fbcards.net/events
Events calendar page showing weekly Pokémon Nights and Trade Nights
Events from their social calendar

Trade nights and tournaments, never out of date

The site pulls the shop's social media event calendar and fills in the page on its own: a "Coming up" list on the homepage and a full monthly calendar.

  • Filter by event type, like Community or Pokémon
  • One tap to add any event to your own calendar
  • Recurring nights shown with their schedule, such as "Every Friday"
Brand & social

Their printed identity, carried online

The shield logo, colors and attitude from the store and the printed materials carry through every page, so the site feels like walking into the shop.

  • Instagram and Facebook front and center, with a photo feed
  • Hours, directions and click-to-call for walk-in customers
  • Designed for phones, where customers check stock on the go
fbcards.net
Follow us section with Instagram and Facebook buttons and a photo feed
fbcards.net
eBay store section with positive feedback, items sold and follower counts

The owners run it, no code required

Everything the site needs lives in one place at /admin, behind a secure login.

Move, add and change content

The owners rearrange sections, add new ones and edit what's there from a simple console, not a code editor.

All the shop's details in one place

The information the site depends on is managed from the console, so a change takes minutes instead of a support ticket.

Protected by Cloudflare Access

Only approved people can reach /admin. They sign in through Cloudflare Access with a one-time login code, before the console ever loads.

Kept out of search

The admin and data endpoints are excluded from search engines, so only the public site gets indexed.

Cloudflare Access login screen for the FBC site editor

The secure login in front of the FBC site editor

The shop's existing tools, wired to one website

No new system to learn: the site connects to what Ferguson Brothers Cards already uses every day.

Source

eBay listings

The shop lists cards on eBay as it always has.

Source

Social calendar

Events are planned and posted where customers already follow along.

Control

Admin console

The owners arrange and update everything else, securely, without code.

Result

fbcards.net

One fast site, served from Cloudflare's network, that's always current.

Built to be found locally

  • Search-ready titles aimed at what customers type, like "Sports Cards, Pokémon & TCG in Houston, TX".
  • Structured data for the business, its address and every upcoming event, so search engines can show them directly.
  • A sitemap and share cards so pages and links look right in search and social apps.

Built to be safe and fast

  • Served from Cloudflare's edge for fast loads anywhere.
  • Admin behind Cloudflare Access, with no public login form on the site itself.
  • Private paths kept out of search, so only the public site is indexed.

What a small business actually needs from a website

Not a brochure that goes stale, but a storefront that runs itself.

Brand consistency

The same identity customers know from the shop, now online.

Always current

Inventory and events update from the tools the shop already uses.

Owner control

A no-code admin console means changes don't wait on a developer.

Security by default

Admin access protected by Cloudflare, with nothing to patch on a public login page.

Running a shop, not a website?

Let's build you a site that keeps itself current and that you can manage yourself. No pitch, just a conversation.